Portrait of Joey Tadiar

Brands I'm blessed to have worked with

WMG Bose Warner Records Kaluki Morph Kapsule Polydor Degen Distillery Universal Sony Music
Joey Tadiar About Me Read more

Joey

Multi-faceted creative shaping brands, products and campaigns across music, tech and lifestyle.

10

years building brands

40+

brand projects

220M+

content impressions

What I do.

Direction, brand and product. From concept to creation.

Creative Direction

Vision, team leadership and hands-on execution across brand, campaign and product.

Brand Design

Identity systems, logos, type and visual language that scale across web, social and physical.

AI Workflows

Consistent character sheets, generative imagery, AI-built websites. Whatever the idea is, it gets made.

Content Creation

3D, motion graphics, video and AI-assisted production for launches and campaigns.

Experience.

  1. Founder at Kapsule

    2025–Present
  2. Creative Director at Morph

    2024–2026
  3. Creative Director at Stickmen Toys (Warner Records & Bose)

    2021–2023
  4. Founder at Kapsule Studios

    2020–2024
  5. Content Lead at We Are The Noise

    2015–2019

Design system · joeytadiar.com

Colour

Colour.

Palette balanced 60 · 20 · 15 · 5 · background, container, text, accent.

60%

Background

#F4F5F8

20%

Container

#FFFFFF

15%

Text

#182131

5%

Accent

#FF383A

Secondary #5B6472
Rule #DDE1E8
Dark #10161F

Typography.

Satoshi for display and body. JetBrains Mono for labels and metadata.

Display

Satoshi Medium · 500

clamp 48–96

The quick brown fox jumps over the lazy dog

Body

Satoshi Regular · 400

18px

The quick brown fox jumps over the lazy dog

0123456789

Labels

JetBrains Mono · 500

13px · 0.08em

THE QUICK BROWN FOX JUMPS OVER THE LAZY DOG

Components.

Core UI patterns, tool pills, corner radii and the spacing scale.

Buttons & status

Get in touch See my work About me OPEN TO CREATIVE DIRECTOR ROLES

Radius & spacing

16
24
pill
4
8
16
24
32
48

Pills · default

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT

Pills · hover

  • Claude
  • Figma
  • Premiere Pro
  • Cursor
  • ChatGPT