Creative Direction
Vision, team leadership and hands-on execution across brand, campaign and product.
Brands I'm blessed to have worked with
Read more
Joey
Multi-faceted creative shaping brands, products and campaigns across music, tech and lifestyle.
10
years building brands
40+
brand projects
220M+
content impressions
What I do.
Direction, brand and product. From concept to creation.
Brand Design
Identity systems, logos, type and visual language that scale across web, social and physical.
Generative AI Systems
LoRA training, style references, prompt libraries and AI pipelines that keep a brand consistent at scale.
Content Creation
3D, motion graphics, video and AI-assisted production for launches and campaigns.
Experience.
- 2025–Present
Founder at Kapsule
- 2024–2026
Creative Director at Morph
- 2021–2023
Creative Director at Stickmen Toys (Warner Records & Bose)
- 2020–2024
Founder at Kapsule Studios
- 2015–2019
Content Lead at We Are The Noise
Work.
A selection of my latest work.
Morph
Creative direction for Morph, Bitget's global payment platform. Brand, web, film, community and events.
Warner Records & Bose
Bringing Warner Records and Bose into Web3 with a generative music and art NFT collection of 5,000 animated 3D toys.
Bitget Wallet
Launch films for Bitget Wallet Predictions. A new in-app feature, rebuilt as motion for web and social.
See more work